[024] Monday Scroll starter: the good stuff you missed on socials last week.
Save yourself from the screen time hole I'm in.
Happy Monday fellow Victims!
I saw some Gen Z’s unironically dressed like Christina Aguilera (very low rise jeans, lace up corset tops) on the weekend and wondered if I should start searching for my burial plot!
In today’s newsletter:
The brand content you missed last week
Social media news you may have missed
What I’ve been watching (and loving)
Let’s get into it.
Winner of the week: Loewe with my favourite influencer of the moment!! I never scroll past this creator singing on the Williamsburg bridge, and Loewe doing this collab is yet another example of a luxury brand trying to find a foothold with a younger audience in an effort to be perceived as cool. Reader, I fear it’s working…
Now for the best of the rest:
Dhamaka Vancouver is steadily becoming my favourite Instagram account thanks to videos like this. If awareness is the goal, content like this works!
Happyfield (shout out to Sydney!!) with this highly engaging and entertaining piece (that also reminds customers to book ahead). Literal chef’s kiss!
Melt jewelry with a fascinating look at what it takes to encase jewelry in ice. This was my first encounter with the brand and what can I say…it worked on me. Consider me intrigued.
Reformation reviving the craigslist missed connection format
Dieux with an explainer on using recycled aluminium - very engaging and eye-catching. It’s hard to creative an educational piece that people will care about, but Dieux always manages this well.
MAC x Doja Cat - a great reminder that for many people, social media is the only way they’ll see your campaign. I wouldn’t have seen this moment from the MTV awards if MAC hadn’t also posted about it. In a nutshell: Doja Cat ate her MAC lipstick on the red carpet. The overall purpose? Awareness! Sometimes it really is as simple as asking “will this collab get us noticed?” and if the answer is yes, proceeding with it.
Zion national park service with a very clever PSA about how humans cause wildfires. A post doesn’t have to be pretty to be impactful.
The Mayor of Auckland (I count politicians and their parties as brands) with this highly entertaining piece on video editing.
The best (unbranded) content I saw over the past week.
I lived in NYC for four years and take any opportunity to tell people how small the apartments were. Thankful to be a Sydneysider these days (other Sydneysiders would laugh at such a statement, they don’t know how lucky we are 🥲)
I would also like a baby tapir
The social media (and adjacent) news you need to know this week.
You can buy movie tickets through TikTok (if you live in the US)
I’ve often wondered which social media app will become the “everything app” for the western world - similar to China’s WeChat, which acts as a hybrid of social media, online shopping, ridesharing and more. This move from TikTok has me wondering if it could be the one?
Instagram now allows you to pin comments
I see this being useful mostly for brands looking to highlight moments of positive audience engagement.
Facebook wants to making “poking” big again
To which I say: stop trying to make Facebook happen! I’m only on there to find bargains on mid-century modern furniture and kooky lamps on Marketplace.